Interactive HTML5 game for Higgidy drives awareness, engagement
To help delicious pie and quiche-makers Higgidy to drive brand awareness, sampling and retail footfall, we designed and developed an interactive and highly addictive “Catch a Quiche” game just in time for the summer. Built in HTML5, the game works across desktop and mobile devices so people can enjoy it on the move as well as at home or in the office.
Players can compete for the highest score of the day (to win a fab picnic pack), or simply enjoy the fun of catching a variety of instant prizes, providing they can dodge the “bad” picnic ingredients!
Launching in Picnic Week in June, this is a three month promotion for Higgidy and a range of food and drink partners, including The Collective yoghurts, Steve’s Leaves salads, Urban Fruit healthy snacks, Popchips and Fever Tree ginger beer. Like our hugely successful “Share a Pie” app, “Catch a Quiche” takes the Higgidy core values of generosity and sharing, and applies them in a social and digital context to generate real customer excitement and engagement.
The game was played over 375,000 times and more than 15,000 people signed up for Higgidy’s newsletter, boosting their subscriber count by almost 25%. The Higgidy facebook community continued to grow to 35,000, while its food partners are also benefitting from increased brand awareness, newsletter subscribers and facebook engagement.
To see (and play) the game for yourself, please click here:
What they say
“We love creating ways for people to enjoy, and talk about, good food, and Catch a Quiche is perfect for sharing our love of picnics. We wanted to make a game that people would want to play – not a dull salesy brand tool – and we’ve been blown away by the number of people who return time and time again, simply because they like it.”
Amy Stevens, Brand Manager, Higgidy
A few comments from facebook:
“Awesome, won some leaves on my first go! Works well on iPad by the way!”
“Completely hooked by this game.”
“I love this game! And so does my husband who really moaned last night because l had used up all our chances, and did not leave him any fun!!”
Contact us today if we can help with a similar project.
Call us on 01403 255562 to find out more.