Integrated marketing programme for leading German manufacturer
HEIDENHAIN is the world-leading manufacturer of precision measurement and machine tool controls. The company approached us to help them reach and enter new markets in the UK, while strengthening their positioning and profile in existing sectors. We developed a comprehensive marketing strategy including:
– a new strapline and positioning: The Measure of Excellence
– a contemporary website
– an interactive sponsorship campaign at the Engineering Design Show
– distinctive exhibition and display materials
– a series of strongly branded print and online advertisements.
Since the relaunch of the HEIDENHAIN brand in the UK market, the company has enjoyed a higher profile in the UK market, as well as greater recognition and interest from sectors and companies previously unaware of the German brand. HEIDENHAIN’s sponsorship of the annual Engineering Design Show has enabled them to reach and connect with new audiences, while an interactive competition we created for the show generated valuable industry data and new business leads.
What they say
“Delighted with the work….impressed with the enthusiasm and ideas”
“We have been delighted with the work done by Jumpstart to date, and in particular the help they gave us as headline sponsor of the newly launched Engineering Design Show. For this show Jumpstart designed a branded wi-fi and catering area, created a promotional competition, and developed print materials, an online competition microsite and QR code to encourage visitors to enter it. This greatly increased our brand visibility at the show and ensured that we generated significant interest among visitors to the show. We were very pleased that we had a steady stream of visitors to our stand, and they were almost exclusively from companies with whom we do not currently trade: exactly our target audience! We have been so impressed with the enthusiasm and ideas coming from Jumpstart that we have now engaged them to produce an 18 month marketing plan involving both print and online presences to raise our brand profile in the run-up to our next major exhibition.”
Neil Prescott, Managing Director, HEIDENHAIN (GB) Ltd.
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