‘Catch a Quiche’ Higgidy game drives brand awareness and sampling

Higgidy game is a big hit with food lovers

Fresh from our success with Higgidy’s ‘Share a Pie’ app, we recently designed and developed ‘Catch a Quiche’, a fun and interactive Higgidy game to build broader awareness of the Higgidy food brand, promote sampling of their quiche range, and drive retail footfall. As well as Higgidy prizes, the company teamed up with some other great independent food brands including The Collective Yoghurt, Fever Tree, Popchips, Steve’s Leaves and Urban Fruit, for a feast of foodie treats for the whole family.

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We developed and built the Higgidy game in HTML5 to work across all platforms and devices for maximum ease of use and accessibility. Designed as an easy to play, fun and interactive experience, we created two different gaming elements based on luck and skill. Everyone can win instant prizes by using their arrow keys to move Higgidy’s Camilla and her picnic basket across the screen to catch prizes as they fall from the sky. More experienced players can also compete for the daily top prize of a Higgidy picnic pack by achieving that day’s highest score.

The Higgidy game has been a great success, with over 375,000 plays and thousands of new subscribers to the Higgidy Friends’ newsletter, underlining its broad appeal. As Higgidy’s brand manager commented: ‘We love creating ways for people to enjoy, and talk about, good food, and ‘Catch a Quiche’ is perfect for sharing our love of picnics. We wanted to make a game that people would want to play – not a dull salesy brand tool – and we’ve been blown away by the number of people who return time and time again, simply because they like it.’