Strong brand identity communicates charity’s mission
New homeless charity Brighton In Need was founded by Lydia Sinclair when, on a night out in Brighton, she was shocked at just how many homeless people there were in the city. Lydia was inspired to take action and, in December 2014, set up a Facebook page to raise awareness and encourage practical donations, including sleeping bags, rucksacks and warm clothing. The response was astounding, with the page attracting over 1,000 supporters in just three weeks.
We are huge supporters of local charity, and after learning of the great work that Brighton In Need was doing, offered our skills and expertise to help the charity create a professional brand identity. Our main goal was to make the branding flexible enough to extend to additional locations, and create a simple yet strong identity whilst portraying the seriousness of the charity.
What they say
I’m thrilled that Jumpstart have taken the time to create our visual identity. The design really stands out from the crowd and clearly communicates our mission, which is to help those in need.